Low R β wrong positioning
Low I β no visible impact
Low C β no engagement
Low H β no connection
If R is low: What role am I actually targeting?
If I is low: What changed because of me?
If C is low: Would I want to interview me?
If H is low: Do I sound like someone people trust and want on their team?

A movie trailer is a marketing tool to make you want to watch the movie
A resume is also a marketing tool to make a hiring manager want to meet you at interview
We use what works for movie trailers as a concept and apply them to your resume